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Reese Witherspoon’s ‘Side Hustlers’ Format Scores First International Adaptation As ITV Studios Sells To South Africa


The Roku original has been sold to South Africa's Primedia by ITV Studios.

EXCLUSIVE: Side Hustlers, the Reese Witherspoon-produced format in which businesswomen transform their passion projects into fully-fledged businesses, has landed its first international adaptation. Hosted by Emma Grede and Ashley Graham, it follows female entrepreneurs who grow their side hustles into potential full-time businesses while juggling the demands of their personal lives and day jobs. Hosted in the UK by Sue Perkins, that show sees pairs battle against the clock to double their starting funds through strategic and high-pressure challenges.

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