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Recording Academy & MusiCares Raised Over $24M for Charitable Activities During Grammy Weekend
The Recording Academy raised $24M for fire relief and more charitable endeavors over Grammy Weekend.
The total includes almost $9 million raised on Sunday (Feb. 2), the day of the Grammys telecast, to aid in relief efforts related to the L.A. wildfires. The Recording Academy raised almost $9 million on Sunday (Feb. 2), the day of the 67th annual Grammy Awards, to aid in relief efforts related to the devastating wildfires that hit the Los Angeles area beginning on Jan. 7. In order to be sensitive to the fire situation in L.A., they delayed and significantly scaled back traditional marketing efforts and expected a bigger dip in ratings, the sources say.
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