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Rebekah Vardy joins forces with I'm A Celebrity co-star to launch new Vodka brand inspired by footballer husband Jamie's own recipe

Rebekah Vardy has joined forces with an I'm A Celebrity pal co-star to launch a brand new vodka brand.

While her WAG rival Coleen Rooney is slumming it in the jungle and contemplating another meal of bland rice and beans, Rebekah has been enjoying a more palatable tipple in the form of her sweet alcohol creation. And now the pair have cemented their friendship by going into business together, with Leicester City striker, 37, the inspiration behind the fruity flavours - including strawberry lemon and orange - on offer following his penchant of mixing Skittle sweets into a bottle of Vodka Rebekah and Dennis cemented their friendship by going into business together, with Leicester City striker Jamie, 37, the inspiration behind the fruity flavours - including strawberry lemon and orange - on offer following his penchant of mixing Skittle sweets into a bottle of Vodka

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