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Rebecca Adlington's Olympic style boosts sales for UK designer as fans rush to buy her dresses

Sports star Rebecca Adlington's style has been gaining her lots of fans at the Paris 2024 Olympics, with her dresses from small UK brand Raishma selling like hotcakes since wearing them

Former competitive swimmer Rebecca Adlington has been holding down the fort at the Aquatics Centre, providing commentary as part of the BBC's extensive coverage. But it's not just her expert insights that have been winning over fans her wardrobe choices have become a hot topic over the past few weeks. The blue floral dress, cinched at the waist and featuring billowy puff sleeves and a playful flared hem, particularly had fans flocking to the website to place their orders after spotting it on the sports star.

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