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Reality Bites: Gen X Executives Seek Career Pivots as Industry Layoffs Hit Hard

Industry executives of a certain age seek career pivots as waves of layoffs hit Gen Xers hard.

And it’s come at a time when the entire industryis wrestling with the impact of systemic change — goodbye, cable; hello, streaming — and the most disruptive technology since the advent of talking pictures: generative AI. Moreover, those who have highly specialized skills — research, analytics, marketing, finance — can find themselves in demand as consultants and contract workers from the same companies that have gutted their teams through layoffs. The biggest factor that helps executives of a certain age — particularly the Gen Xers rounding the corner on their mid-50s and early 60s — is a willingness to embrace significant lifestyle changes.

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