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Real Estate TV Boosts Business for Agents as Series Thrive on Glam Factor
‘Owning Manhattan’ ‘Buying Beverly Hills’ real estate TV boosts business for agents as series thrive on glam factor.
Much like “The Bachelor” franchise’s heavily produced search for love staged for maximum drama, reality real estate shows feature gloss (Celebratory champagne open houses and closings! He pitched Netflix and the production company to follow him and several camera-ready Serhant agents for four months as his firm approached its three-year anniversary, cinema verite-style, rather than adhere to pre-planned storylines. While home inspections and other quotidian practicalities of closing residential sales “are just not that interesting for anybody,” Umansky says, demonstrating the high stakes and personal vulnerabilities of agents makes for much better television.
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