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Reading the Room: How IAG Built a Small-But-Mighty Media Rights Department
Independent Artists Group's media rights division works with top authors to farm adaptations for film, TV, podcasts and more.
The department consists of founding agent Steve Fisher, Debbie Deuble Hill, 17-year company vet Alec Frankel (who came up from the mailroom) and Ron Bernstein — who has represented Nobel, Pulitzer and Booker prize winners like Margaret Atwood. IAG comprises two legacy companies, merged and renamed a year ago when Agency for the Performing Arts joined with music touring powerhouse Artist Group International. What sets the nimble group apart, they say, is their willingness to interface directly with authors while respecting the sanctity of their publishing agents — and helping writers navigate transformative digital trends like BookTok (a corner of TikTok that has spurred physical book sales among young consumers and generated billions of impressions).
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