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Read Universal Music CEO Lucian Grainge’s Letter to Staff on TikTok Settlement: ‘Human Artistry Must Be Respected’


Hours after Universal Music and TikTok ended their three-month standoff over royalties and AI, UMG CEO Lucian Grainge issued a letter to his staff.

I’m very pleased to share the good news that our dispute with TikTok has ended with a decidedly positive outcome: they have agreed to key changes in several critical areas (including artificial intelligence, platform safety, remuneration) and we will once again license our music to them. This agreement marks another significant step we’ve taken to guide the industry’s evolution towards a future where human artistry must be respected, artists and songwriters are treated fairly, and their fans are provided with platforms that better prioritize safety and integrity. Over the last year, with artists, as always, at the forefront of our strategy, we developed relationships with a wide array of leading tech companies and entrepreneurs and have been collaborating with a growing number of them on various market-led opportunities and approaches for the responsible use of AI.

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