Get the latest gossip
Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem’ Will Benefit
Read UMG chairman and CEO Lucian Grainge's full memo on the new licensing deal with TikTok — ending a three-month standoff between the companies.
“This agreement marks another significant step we’ve taken to guide the industry’s evolution towards a future where human artistry must be respected, artists and songwriters are treated fairly, and their fans are provided with platforms that better prioritize safety and integrity,” Grainge wrote. I’m very pleased to share the good news that our dispute with TikTok has ended with a decidedly positive outcome: they have agreed to key changes in several critical areas (including artificial intelligence, platform safety, remuneration) and we will once again license our music to them. This agreement marks another significant step we’ve taken to guide the industry’s evolution towards a future where human artistry must be respected, artists and songwriters are treated fairly, and their fans are provided with platforms that better prioritize safety and integrity.
Or read this on Billboard
