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Razer, a Big Vendor of Gaming Gear, Makes an Unexpected New Pitch: Selling AI Tech to Businesses


Razer, the maker of high-end gaming gear, is pivoting into a different product market: AI-powered tools that evaluate a company's sustainability.

Razer, the maker of high-end gaming gear including keyboards, headphones and chairs, is pivoting into a different product market: artificial-intelligence-powered tools that evaluate a company’s sustainability. Gaiadex “integrates seamlessly with independent verifiers for third-party validation, culminating in the issuance of official ecolabels through a streamlined, automated process,” which Razer says will eliminate the need for company’s to seek consulting services that it estimates around $40,000 per each Environmental Product Declarations (EPDs). Gaiadex is our commitment to breaking down barriers and making it easier for companies to adopt greener practices,” Razer’s global sustainability lead Kenneth Ng said.

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