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Ravens-Steelers Wild Card Game Sets Audience Record For Prime Video
The Ravens-Steelers matchup attracted the most concurrent viewers ever to the streamer
The average audience was down slightly, about 3%, from last year’s Saturday Night Wild Card matchup between the Miami Dolphins and the Kansas City Chiefs on Peacock. That’s likely due in part to the less competitive nature of this year’s matchup as well as the fact that the Chiefs were and still are the biggest draw in the NFL. As mentioned, this comes on the heels of the second consecutive season of double-digit viewership growth for Prime Video’s NFL coverage.
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