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Rapper Russ On Why Working With TuneCore Has Been a ‘Lifesaver’ — And Lucrative


Russ on how TuneCore helped him as a rapper, what to expect from his new album, 'W!LD', ambitions for more work as an actor and more.

Russ discovered TuneCore by accident: Nearly 15 years ago, he watched his close friend, the rapper Bugus, Google “How do I get my song on iTunes,” and it led him to the New York-based distribution, publishing and music licensing service. While rap’s mainstream has never embraced Russ or bestowed him glossy awards and accolades, he has still managed to build a successful and lucrative career with a rabid fan base. Russ, whose next project, W!LD, will drop June 27 (an accompanying headlining tour with Big Sean opening is planned), has bucked ­plenty of music industry conventions on his way to stardom.

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