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Rakuten Viki Boss Sam Wu Reveals ‘Yumi’s Cells: The Movie’ Release & Content Collab With China’s Bilibili
Korean animated film 'Yumi’s Cells: The Movie' will release on Rakuten Viki on July 19, while a deal with China's Bilibili has been struck.
EXCLUSIVE: Korean animated film Yumi’s Cells: The Movie will be released on streaming platform Rakuten Viki on July 19, after a theatrical run at the domestic box office in April. “We started bringing Asian animation onto our platform last year and we’re seeing an increased interest from our audience that we want to continue to lean into,” Sam Wu, CEO of Rakuten Viki, told Deadline in an exclusive interview. Wu said that his team had already been working with partners in China for more than a year and was trying to figure out what type of content might be interesting to global audiences, before joining hands with Bilibili to provide Chinese animated titles.
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