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Radical Advice for Media Companies in Desperate Need of Reinvention
Accenture consultant John Peters encourages media companies to look beyond video and to take bigger risks on Variety podcast 'Strictly Business.'
Take, for example, how he applies his innovative principles to the current predicaments facing Paramount Global, which is deliberating over a few different M&A options that strike Peters as not quite radical enough. “M&A inside of just film and television and bringing together broadcast options is just like two people in a bigger lifeboat that’s still heading a towards a waterfall,” said Peters on the latest episode of the Variety podcast “ Strictly Business.” “We’d like to see them doing deals that enter fast-growth markets.” He notes that for all the controversy around the technology, it may well drive new revenue streams and create jobs while reducing costs and bringing more personalization to advertising.
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