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QVC Enlists Queen Latifah, Naomi Watts, Martha Stewart, Sherri Shepherd and Christina Applegate for ‘Age of Possibility’ Campaign

QVC has tapped Queen Latifah, Naomi Watts and range of over-50 stars to highlight its marketing and programming campaign 'The Age of Possibility.'

The list includes such boldface names as Martha Stewart, Queen Latifah, Naomi Watts, Christina Applegate, Billie Jean King, Patti LaBelle and Sherri Shepherd and prominent executives such as Dentsu’s Diane Epstein and Liberty Media’s Renee Wilm. QVC’s whole-hearted embrace of women who are edging outside of the 18-49 and 25-54 demographics, the two primary targets for primetime network TV in the U.S. for the past 40-plus years, comes amid a growing Gen-X population bubble among this age group. “With our Age of Possibility platform, we are doubling down on our commitment to provide women 50+ with a dedicated space where they will feel seen and supported as they experience QVC through relevant products, programming, content, and relationships that inspire and uplift.

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