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Quirino’s Futures Lab Seeks to Build, Not Predict Ibero-American Animation’s Next Moves
The Quirino Awards' Futures Lab fosters collaboration to shape Ibero-American animation's future, blending tradition, innovation and AI responsibly.
Supported by the Ortega Marañón Foundation, it featured speakers such as Henar León, head of innovation and subsidies at PRISA, who outlined the global megatrends reshaping the audiovisual industries from artificial intelligence and sustainability to political turbulence, market uncertainties, and shifting consumer behaviors. “We are living in a time where technology is moving faster than we’ve ever experienced in human history,” León told the packed audience, warning that the rapid rise of AI and emerging tech would bring both risks and opportunities for the animation world. Across three breakout groups, participants sat in the round, sharing viewpoints as they worked to map out what the Lab called the Weight of the Past honoring artisanal skills, cultural heritage, and storytelling traditions; the Push of the Present from leadership development to the creation of original IP; and the Pull of the Future envisioning stronger alliances, cross-sector collaborations, and a responsible approach to AI integration.
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