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Puppy Bowl Ratings: 12.8 Million Viewers for Animal Planet’s 2025 Dog Adoption Event
The Puppy Bowl hit
Animal Planet has been airing the Super Bowl Sunday dog adoption since 2005, though the 2025 edition’s total audience was counted by Nielsen across Warner Bros. Discovery-owned cablers Discovery, TBS, and truTV plus streamers Max and Discovery+ in addition to Animal Planet. And Per WBD, 2025 was highest-rated edition of the event ever recorded on Discovery, TBS and truTV, with Animal Planet seeing its highest rating since 2021. Cosmetics, Dogtopia, Puppy Sphere, Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks and Valpak.
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