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Punching Ratings Highs in Spain, Premium Telenovela ‘Dreams of Freedom’ From Atresmedia and Banijay’s Diagonal TV Hits Cannes MipTV Market
Atresmedia’s ‘Dreams Of Freedom’ underscores the ratings benefits of premium telenovelas, powering up the broadcaster’s overall market share.
Begoña (Natalia Sánchez), with daughter Julia (Amanda Cárdenas) in tow, runs feverishly through the brush and soil to escape her betrothed, Jesús de la Reina (Alain Hernández), meeting his brother Andrés (Dani Tatay) and a getaway car on a deserted rural road. From clothing, to color palettes, scenic textures and all points in-between, the viewer is transported through time and place with ease as the whispers surrounding the De la Reina dynasty blow through the cast of characters like a summer breeze, laying bare disputes, betrayals and all of their best-laid plans. “At the production level we’ve made a great leap in quality and that’s reflected in all the visual elements of the series; a fundamental factor that the audience is valuing very positively and that means that ‘Dreams of Freedom’ is being perceived as a different sort of soap opera, with photography, costumes and locations taken care of in detail.”
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