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PUMA Unveils First Campaign With BLACKPINK’s Rosé
Puma’s partnership with Rosé centers around its catalog of silhouettes, and sees the pop star introduce its classic kit to a new generation.
“Fusing music and style,” reads a statement, “Rosé’s ambassador role will bring her vision, voice, and unique insights to Puma’s global campaigns and storytelling.” Announced last month, Puma’s partnership with Rosé centers around the clothing brand’s catalog of silhouettes, and sees the pop star introduce its classic kit to a new generation. Along the way, Rosé, Lisa, Jennie, and Jisoo have smashed records, dominated charts, and filled arenas everywhere and became not only the first K-pop girl to perform at Coachella, but the first Asian act to headline the festival.
Or read this on Billboard