Get the latest gossip
Publicis Media Strikes Pacts to Buy Ad Positions in Women’s Sports for Clients
Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's sports and creating content
In addition to snaring commercial inventory, Publicis intends to offer counsel tied to strategy and measurement of ad effectiveness and make available exclusive media opportunities to clients. Publicis has also struck a partnership with The GIST, a women-led sports-media outlet, to provide college athletes with experiences and curriculum tied to name, image and likeness opportunities and professional development. With Disney’s best-in-class content, powerful audience insights and scale of distribution, we’re ensuring that women’s sports not only get the visibility they deserve, but drive real business results for advertisers.”
Or read this on Variety