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ProSieben Snubs Pier Silvio Berlusconi’s Spinoff Plan in Setback to MFE’s Pan-European Ambitions
German giant ProSieben is snubbing Pier Silvio Berlusconi's plan for a proposed spinoff in a setback to MFE's Pan-European ambitions.
He is pushing to spin off ProSieben’s e-commerce and dating assets from the company’s core TV operations so that MFE can mount a potential ProSiebensat.1 buyout and become a full-fledged pan-European media group. Pier Silvio Berlusconi, in an interview with Italian daily Corriere della Sera last week, made it clear that MFE’s buyout offer for ProSieben could only be possible once it spins off its e-commerce and dating businesses. The company, which generates most of its revenue out of Italy, in 2023 merged its Spanish subsidiary Mediaset Espana into MFE in a move touted as the first step in its stated plan to gain scale in Europe.
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