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Promise of ‘glass skin’ drives surge in sales of K-beauty products in UK

South Korean skincare brands expected to follow country’s music, film and TV exports in becoming blockbusters

Britons are cutting back in other areas, but they are still chasing what the beauty industry describes as the “glass skin” look, with retailers reporting a rise in spending on high-end skincare. Boots, the UK’s biggest beauty retailer, is expanding its K-beauty range, with Skin1004 and Round Lab among the names being added to its website and going into selected stores next month. Alice Rafferty, Boots’s director of luxury beauty and cosmetics, said: “The industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks.”

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