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Promax Rebrands as the Global Entertainment Marketing Academy; Adds Film, Sports, Music and Gaming Verticals (EXCLUSIVE)
TV marketing association Promax is now the Global Entertainment Marketing Academy of Arts & Sciences, expanding to film, sports, music and games.
As of Tuesday, Promax will now be known as the Global Entertainment Marketing Academy of Arts & Sciences, and restructure as a new organization adding film, music, sports and gaming verticals to its TV membership. “As the industry has evolved and grown technologically and skillset wise, you’re finding a lot of individuals that are moving across spaces,” said Promax board member Scott Edwards, who heads up marketing at Fox. One small piece of the Promax name does remain: The new GEMA logo includes an “X” symbol that’s meant to both look like spotlights, and also the “X” from “Promax.” Membership to the non-profit org will open to its expanded scope starting today at gema.org.
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