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Producer Chris DeFaria on Creator Economy and Strategy Behind Startup Chronicle Studios: ‘We’re Trying to Invert the Development Process’
Speaking at FMX, producer Chris DeFaria discussed the creator economy and startup Chronicle Studios: 'We're Trying to Invert the Development Process'
Veteran producer and executive Chris DeFaria, whose career has ranged from serving as a producer on Oscar-winning “Gravity” to president of Dreamworks Animation, believes the emergence of the creator economy and the ability to harnessing new technology represents “enormous opportunity” — and that drove the launch of Chronicle Studios, a new type of entertainment company that he recently co-founded with “fast access to capital,” AI tools and a unique development model. “It’s kind of chaos right now in Hollywood, it’s really difficult to sustain the model,” he admitted, noting that production is expensive, and this makes studios more risk averse. The power of the community around that is something that we are plugging into; we like very much.” Defaria also cited a deal with an Italian artist who “has been generating characters and artwork from his own story, and by his followers, he is ready to scale it in a way to bring them together and we’re looking at creating original animation around that.”
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