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Procter & Gamble to Seed U.S. South During Super Bowl With Commercial for Pet-Safe Lawn Care
Consumer-products giant will use the Super Bowl to run a commercial in southern markets for new Spruce weed-killer, entering a new business category
In a 30-second spot slated to run in local ad inventory on 19 Fox affiliates such as WTGS in Savannah, GA, KFTA in Fort Smith, AK, and KTBC in Austin, TX, a plethora of dogs party around a yard with a pool in it, all because Spruce makes it possible. The cost of airing a spot on the network showing the gridiron spectacular is only one part of a Super Bowl ad’s final price, and often comes with requirements to purchase other commercial inventory.. A marketer typically must invest in such elements as celebrity appearances, presence at retail, social-media strategy, special effects in production, and potentially, the licensing of popular music. The global market for lawn care products is projected to reach nearly $68.7 billion by 2023, according to a report from Next Move Strategy Consulting, spurred by new interest in gardening, more focus on developing green spaces in urban areas and an increased awareness of environmental issues.
Or read this on Variety