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Prime Video’s Kelly Day, Gaurav Gandhi Break Down Asia Growth Plans: ‘India’s Been an Incredible Success for Us’ (EXCLUSIVE)
Prime Video is bullish about the large, diverse and volatile Asian streaming market, driven by growth in India and Japan.
The region’s online video component, excluding China, where international streamers cannot be present, is projected to grow at 9.2%, to reach $46 billion by 2028, according to a study from research and consultancy firm Media Partners Asia. Sports, particularly cricket, is a massive subscriber driver in India as evidenced by the$6.2 billion price tag for the lucrative Indian Premier League tournament split between then rivals and now merging partners Viacom18 and Disney Star. Day says that Prime Video titles like “The Summer I Turned Pretty” and “Red, White & Royal Blue,” based on popular YA IP, “blew away” the streamer’s expectations and were driven by “passionate audiences on social media.”
Or read this on Variety
