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Prime Video Updates User Experience, Saying Its New Look Will Help Customers “Quickly Find Something To Watch”
Prime Video is rolling out a global update of its user interface, saying it wants to help customers "quickly find something to watch."
Prime Video is rolling out a global update of its user interface today, with the aim of improving the long-fraught process of finding series and movie titles as well as subscription services. “We’re making it easier to quickly identify movies and series that are available at no additional cost to your Prime membership, find new blockbusters to rent or buy, and add and manage add-on subscriptions,” the blog post said. Viewers can browse content by taste and other categories like “Top 10 in the US” or “Trending Shows.” Prime and add-on subscription logos for third-party outlets like Starz or Crunchyroll will appear on the hero and title cards of a movie or TV show, with the goal of informing customers about where the programming is originating.
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