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Prime Video Top International Execs Say Cinema Experience Remains ‘Magical’ Alongside Streaming Push, at AVIA Conference: ‘We Believe in the Theatrical Window’
Prime Video's top international executives remain steadfast believers in the enduring power of theatrical exhibition.
Despite the streaming revolution reshaping entertainment consumption worldwide, Prime Video ‘s top international executives remain steadfast believers in the enduring power of theatrical exhibition. Day’s remarks came during her appearance alongside Gaurav Gandhi, VP for Asia Pacific and MENA at Prime Video, at the inaugural World Audio Visual & Entertainment Summit ( WAVES) in Mumbai. The executive revealed plans for theatrical distribution while explaining Prime Video’s dual-track strategy that bridges traditional cinema and streaming.
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