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Prime Video Sees Strong Streaming Growth In September Led By NFL & ‘Rings Of Power’
The NFL and Lord Of The Rings: The Rings Of Power helped Prime Video's boost in September
Streaming was up in September, led by strong success for Prime Video and Disney+, according to Nielsen’s latest edition of The Gauge. Nielsen says this is due in part to making Hulu content available on the platform for package subscribers, as well as its consistent boost from Bluey, which notched 4.2B minutes viewed this month — good enough for fourth overall streaming title in September. Peacock also saw got a boost thanks to the NFL with its coverage of the Packers-Eagles early in the month, which marked the league’s debut in São Paulo, Brazil, and managed 2.6B minutes viewed.
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