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Prime Video Reveals Ad-Supported UK Reach Of 19 Million In First Disclosure Of Its Kind
Prime Video's ad-supported reach in the UK is 19 million viewers, Amazon has revealed for the first time.
At a UK Upfront event in London this evening attended by the likes of Priyanka Chopra Jonas and Idris Elba, the company talked up its streaming, saying its customer base is equivalent to more than a third of British adults. Speaking this evening, Jennifer Salke, Head of Amazon MGM Studios, was in selling mode, as she said: “We believe groundbreaking stories can come from any corner of the world and have seen first-hand local productions, like Clarkson’s Farm or Maxton Hall becoming record breaking global hits. Simone Ashley, Hero Fiennes Tiffin, Asha Banks, Caleb Cooper and Jack Whitehall also appeared, while comedian Sara Pascoe announced the cast of LOL: Last One Laughing UK comprises Bob Mortimer, Daisy May Cooper, Harriet Kemsley, Joe Lycett, Joe Wilkinson, Judi Love, Lou Sanders, Rob Beckett and Richard Ayoade.
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