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Prime Video Now Reaches More Than 200 Million Monthly Viewers, TV Ads ‘Off to a Strong Start,’ Amazon CEO Says
Amazon CEO Andy Jassy put a new number on Prime Video's audience, saying the premium video service has more than 200 million monthly viewers.
“Recently, we’ve expanded our streaming TV advertising by introducing ads into Prime Video shows and movies, where brands can reach over 200 million monthly viewers in our most popular entertainment offerings,” the CEO wrote, spanning movies, TV shows and live sports like the NFL’s “Thursday Night Football.” On Jan. 29, Amazon began running ads in Prime Video content in major markets including the U.S. unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience. “This confidence is buoyed by the continued development of compelling, exclusive content (e.g. Thursday Night Football, Lord of the Rings, Reacher, The Boys, Citadel, Road House, etc.
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