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Prime Video NFL Matchups On Black Friday And Christmas Night Unveiled At Amazon Upfront
Amazon revealed two NFL matchups set for Prime Video's 2025 schedule on Black Friday and Christmas Day during its upfront presentation in New York.
Prime Video’s Thursday Night Football schedule aligns this year with Christmas, and the Kansas City Chiefs will take on the Denver Broncos on TNF this season. Jay Marine, VP and global head of sports and ads, Prime Video, said viewership of last year’s Black Friday game grew more than 40% over the inaugural edition in 2023. The holiday shopping season, Marine said, stands as one of the most critical stretches of the year for advertisers and retailers looking to attract the massive audiences that congregate around major events.
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