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Prime Video Launches AI-Assisted Dubbing Of Movies And Series In Pilot Program
Amazon's Prime Video has launched a pilot program using AI tools to dub select movies and series into English and Latin American Spanish.
With the streaming boom recently yielding hits made in one international territory and then embraced by viewers elsewhere (the ultimate example being Netflix’s Squid Game), interest in dubbing and subtitling has grown significantly. The Prime Video announcement didn’t offer any regional breakdowns, but it called the pilot program “a hybrid approach.” The AI tools are combined with human localization pros in an effort to ensure quality control. The filmmaking team behind The Brutalist saw the indie film’s Oscar chances briefly thrown into uncertainty after a backlash concerning the use of AI to smooth some actors’ Hungarian dialogue.
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