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Prime Video Inks Major Deal With CJ ENM at India’s WAVES Market to Expand Korean Content Globally
Prime Video and Korean powerhouse CJ ENM have struck a multi-year distribution deal for a slate of premium K-content.
Day highlighted the “borderless appeal” of Korean storytelling, noting the “phenomenal success” of shows like “Marry My Husband” and “No Gain, No Love,” which ranked among 2024’s top 10 most-watched non-English language international originals for the streamer. “We’re thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience,” said Jangho Seo, executive VP of CJ ENM’s content business division. CJ ENM, celebrating its 30th anniversary this year, has been a major force in the global expansion of Korean entertainment, with successes including the Oscar-winning film “Parasite,” hit TV series “Queen of Tears,” and the formation of K-pop group Zerobaseone.
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