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Prime Video India Exec, Filmmakers Talk Streaming Greenlight Strategies at Film Bazaar: ‘What We Are Looking for Is Story’
Prime Video India's Manish Menghani and filmmaker Nikkhil Advani discussed the evolving landscape of streaming content development at Film Bazaar.
Menghani traced how the Indian streaming space has transformed since Prime Video’s 2016 launch, identifying COVID-19 as a key inflection point. Advani shared his journey transitioning from theatrical films to streaming, which began with the series “P.O.W.,” which was broadcast on Star Plus and was a hit on streamer Disney+ Hotstar. Addressing emerging filmmakers, Menghani advised against chasing trends: “Come with something that’s fresh.” He emphasized that budgets shouldn’t be the primary concern when pitching: “Hits and misses have never been tied back to the amount of money you spend.”
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