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Prime Video Cuts Funding in Africa, Middle East in Favor of Focusing on European Originals
Prime Video cuts funding in Africa, Middle East in favor of focusing on European originals.
The company also intends to hire in a new role, currently defined as director of EU content and programming strategy, who will work with both U.S. and international colleagues on the Amazon MGM Studios pipeline. I have carefully evaluated our structure in the region and decided to make some adjustments to our operating model to rebalance and pivot our resources to focus on the areas that drive the highest impact and long-term success. I have listened and considered the feedback received across the teams over the past 12 months; I believe these changes will improve the operational running of our multi-territory business and allow us to be more agile and focused.”
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