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Prime Video And WNBA Reach 2-Year Extension Of Rights Deal
With the popularity of women's basketball on the rise, Prime Video and the WNBA have reached a two-year extension of their current rights deal.
An NCAA tournament game earlier this week featuring the University of Iowa’s Caitlin Clark and LSU’s Angel Reese drew a record audience of 12.3 million viewers. The company has scheduled its first presentation for advertisers during the heart of upfronts week in mid-May, taking its place alongside Disney, NBCUniversal, Netflix and other major sellers in the lineup. The 21 WNBA games each season will stream exclusively on Prime Video everywhere in the world except in China, Japan, the UK, Italy, Spain, Finland and Germany.
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