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Prime Video Advertising “Off To A Strong Start,” Amazon CEO Andy Jassy Says
Amazon CEO Andy Jassy hailed progress in video advertising in his annual letter to shareholders, saying Prime Video ads are "off to a strong start."
Earlier this year, Jassy recalled, Amazon’s Prime Video started including ads on scripted shows and films. He pegged overall reach at 200 million monthly viewers across movies and shows, Amazon MGM originals and live sports including NFL Thursday Night Football. The shareholder letter tackled a number of other topics, including a lengthy discussion of “primitive services,” which Jassy described as “discrete, foundational building blocks that builders can weave together in whatever combination they desire.” Jassy helped refine the approach to “primitives” when he was running Amazon Web Services, the company’s profit center for third-party technology.
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