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Prime Video & Netflix Tussle For Top Spot In Japan Subscription Streaming Battle, Report Reveals
Amazon’s Prime Video has more monthly paying users than Netflix in Japan, but Netflix’s subs appear more engaged, a report has revealed. Prime Video is currently commanding 19.7 million…
Local broadcaster-led AVOD platform Tver had the highest MAU base overall (20.2 million) and also led premium VOD viewership in 2023, capturing 38% of the market. The report also revealed Japanese anime, live-action dramas and variety content powered 65% of premium VOD viewership and was the driving factor behind over 50% of SVOD customer acquisition in 2023. Exclusive anime such as One Piece Film: Red[for Prime Video] demonstrated notable customer acquisition impact.”
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