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Primary Wave Partners With The Cars For Artist Royalties
Following a publishing deal with the estate of The Cars frontman Ric Ocasek last fall, Primary Wave partnered with the band for artist royalties.
The deal, following a publishing agreement with the estate of frontman Ric Ocasek last fall, includes iconic hits like "Just What I Needed" and "Drive." The group landed 18 hits on the Hot 100, including four top 10s, and was inducted into the Rock & Roll Hall of Fame in 2018, a year before Ocasek’s death in September 2019. Primary Wave has for years been on the forefront of the publishing, branding, marketing and name/image/likeness rights business for artists that it classifies as “icons and legends,” with a portfolio that includes rights from artists like Bob Marley, Prince, Whitney Houston, James Brown, Luther Vandross, The Four Seasons, Stevie Nicks, Ray Charles, Smokey Robinson and Bing Crosby.
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