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Primary Wave Buys Stake in Itzhak Perlman’s Recorded Royalties
A stake in Itzhak Perlman's recorded royalties was bought by Primary Wave. The deal also includes image and likeness rights.
Under the deal, which also includes image and likeness rights, the company will work with Perlman on marketing, branding, digital, synch and film/TV opportunities. Primary Wave has partnered with Itzhak Perlman, buying a stake in the violinist’s royalties from the dozens of recordings he has issued or appeared on in his five-decade-plus career, the company tells Billboard. “Itzhak Perlman is hands-down the greatest violinist of our time,” Lexi Todd, vp of business & legal affairs at Primary Wave, said in a statement.
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