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Primary Wave Applauds Universal Music for Standing Up to TikTok’s ‘Blatant Disregard for Artists and Songwriters’

The publisher is blasting the social platform for “willfully underpaying artists” by using “a decades-old canard that has no place in any modern music business.”

In UMG’s open letter, the company — which boasts such superstars as Taylor Swift, BTS, Drake and The Weeknd on its roster — announced that all UMG music would be removed from TikTok after its current licensing deal expired Thursday (Jan. 31) while citing deep disagreements over artist compensation, artificial intelligence, TikTok’s alleged failure to combat infringing musical works and user safety. Just hours later, TikTok responded by accusing UMG of putting “greed above the interests of their artists and songwriters” while slamming what it called UMG’s “false narrative and rhetoric…the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent.” On Thursday (Feb. 1), UMG responded to TikTok by saying the platform’s own statement “perfectly sums up its woefully outdated view: Even though TikTok (formerly Musical.ly) has built one of the world’s largest and most valuable social media platforms off the backs of artists and songwriters, TikTok still argues that artists should be grateful for the ‘free promotion’ and that music companies are ‘greedy’ for expecting them to simply compensate artists and songwriters appropriately, and on similar levels as other social media platforms currently do.”

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