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PrettyLittleThing founder Umar Kamani makes dramatic return to fashion brand a year after stepping down as CEO as he apologies to customers for 'negative experiences'
PrettyLittleThing founder Umar Kamani has made a dramatic return to the fashion brand - a year after stepping down as CEO.
Umar, who married model wife Nada Adelle earlier this year in a multimillion-pound wedding, where Mariah Carey performed, apologised for any 'negative experiences' during his absence, promising to prioritise their customers going forward. Umar's father Mahmud Kamani co-founded Boohoo in 2006 alongside Carol Kane and the website quickly became a success because unlike its competitor ASOS, the brand only sells its own clothing, increasing profit margins. Mahmud's three sons Umar, Adam, and Samir naturally became involved in his fashion empire, which dates back to their grandfather, whose wholesale textile business that sourced garments from India became a major supplying for high street stores such as New Look and Primark.
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