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Premium Video Approaches 50 Million Subscribers in Southeast Asia, as Netflix Dominates Viewing Time – Report
Premium video approaches 50 million subscribers in Southeast Asia, as Netflix dominates viewing time. according to a new report.
The quarterly report published by digiatal measurement platform AMPD and its parent company Media Partners Asia covers Indonesia, Thailand, Malaysia, Philippines and Singapore. Netflix was dominant in Malaysia, Philippines and Singapore but faced strong local competition and more complex category dynamics in Indonesia and Thailand. Korean, U.S., Chinese and Japanese content captured 80% of premium VOD viewership in Southeast Asia in 1H 2024,” said MPA executive director Vivek Couto.
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