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Premium Streaming The Future In India, Says Amazon-Ordered Research


Premium streaming in India will contribute around 50% to revenue growth for the country's video economy, according to an Amazon-commissioned report.

Other important areas for the sector’s growth include cultivating technical talent through training programs and academic partnerships, and intensifying efforts to combat piracy and protect intellectual property in the country. The boom in the Indian streaming industry has generated more employment opportunities, with the report concluding that 174,000 direct and indirect jobs were created in 2023. The industry’s projected growth promises to open up 280,000 positions by 2028, with the potential to exceed 330,000 jobs, with higher demand for specialized skills in VFX, animation, subtitling, and dubbing.

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