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Premio Lo Nuestro 2025 Logs Record Engagement Across All Platforms
Premio Lo Nuestros' Feb. 20th ceremony logged record engagement across all platforms. More details here.
The 37th annual Premio Lo Nuestro ceremony, which aired Feb. 20, logged a record 543 million engagements across television, social, digital and ViX, according to TelevisaUnivision. On social media, Premio Lo Nuestro logged 4.8 million total interactions across Facebook, Instagram, X and YouTube combined, making it the No. With performances by Thalia, Natti Natasha, Xavi, Will Smith, Marc Anthony, among many others, the night also included a special tribute to the late Paquita la del Barrio, who died days before the awards show.
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