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Prada Foundation Launches Film Fund Managed by Former Directors’ Fortnight Chief Paolo Moretti (EXCLUSIVE)
Italy's Prada fashion house is launching a film fund managed by former Directors' Fortnight chief Paolo Moretti
The choice of Prada-supported projects “will be based exclusively on criteria such as quality, originality and vision, with the aim to concretely contribute to the film’s crucial development, production and post-production phases,” a Fondazione Prada statement said. Moretti told Variety the Prada fund will be dedicated to films “that seek to find new storytelling solutions and take on new challenges.” He pointed out that projects “that try to depict the world in a different and contemporary way often have difficulties getting financing and trust from industrial systems that often tend to be prone to being conservative.” Under Moretti’s guidance, its Cinema Godard movie theater has stepped up its screenings series and onstage conversations with name directors including Alfonso Cuarón, Xavier Dolan, Luca Guadagnino, Werner Herzog, Jia Zhangke and Rebecca Zlotowski, to name a few.
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