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Prada accused of cashing in on Indian culture with Kolhapuri-inspired sandals
Fashion house acknowledges work of traditional artisans after accusations of cultural appropriation
“We acknowledge the sandals … are inspired by traditional Indian handcrafted footwear, with a centuries-old heritage,” Lorenzo Bertelli, the corporate social responsibility chief at the Italian fashion house, said in a letter to the Maharashtra chamber of commerce. “While Indian artisans and small-scale producers excel in craftsmanship, they rarely have access to capital or business acumen” to position their products globally as luxury goods, Dhanendra Kumar, an ex-World Bank executive director, said in India’s Economic Times. “Until now, it hadn’t been considered part of the ‘cool’ or aspirational footwear space in India’s luxury market … I truly believe in the ripple effect of what Prada has done,” said Shirin Mann, the founder of Needledust, a label known for its contemporary take on traditional Indian embroidered slip-ons.
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