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Prabhas’ ‘Salaar’ Tops Nielsen Mobile Streaming Charts as JioHotstar Dominates, Multilingual Content Surges in India
Prabhas' pan-India action spectacle 'Salaar: Part 1 – Ceasefire' has emerged as the most-watched movie on mobile streaming platforms in India.
The Prashanth Neel-directed film, currently streaming on JioHotstar, topped the charts alongside Netflix’s Tamil-language comedy-drama “Dragon,” highlighting the growing appetite for multilingual content across the subcontinent. The Nielsen data, which tracks viewing habits across seven major streaming platforms including Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5, reveals a diverse content landscape dominated by regional productions and international fare. In the original series category, MX Player’s “Aashram” maintained its grip on the top spot, followed by JioHotstar’s “Thukra Ke Mera Pyaar.” Notably, Netflix’s Korean drama “When Life Gives You Tangerines” claimed the third position, underscoring the platform’s successful push into K-content for Indian audiences.
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