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PR Veteran Linda Guerrero Launches Cultural Agency, Shawn Finnie Joins as Executive VP (EXCLUSIVE)


Veteran PR executive Linda Guerrero has founded Cultural Agency, connecting publicity, awards and marketing campaigns with multicultural audiences.

Guerrero, whose resume includes terms at Netflix and 42 West, added: “I’ve spent most of my career helping brands and clients engage culture-defining communities with authenticity, purpose and a sophisticated understanding of their many nuances, and creating Cultural Agency is the next right step.” Finnie joins the company after a lengthy tenure at the Academy of Motion Picture Arts and Sciences, where he most recently served as executive vice president, member relations, global outreach and awards. Guerrero’s resume also includes a term as vice president at Terry Hines & Associates, where she helped launch their multicultural group, and roles on publicity teams at Paramount, Rogers & Cowan and 20th Century Fox.

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